Food photography for Advertising

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The average person remembers around 10.000 faces or images. Would you like to have your product photography to be one of them?

Drooling pictures make you hungry like hell. Such tempting food photographs are shot with a lot of creativity and complex post production. Advertorials and editorials also have ample space for food photography, and it is no less creative than the advertising one.

The bread crumbs and all these lovely natural elements we see in the picture are deliberate.  Because a little mess can make the view unbelievably beautiful. In fact, in many cases, the food shot is not entirely genuine. If the food is not the major focus, but just a complementing element to the main product, then, non-edible ingredients can be used. So, the glittering syrup can be a motor oil or barbecue sauce with sugar. However, most of the recipe oriented promotions use the genuine content only.

Visuals are the initial precursors that promote a customer to buy your product. However, it works only for the first time and only if your product is good, they will buy it again.

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Drooling Food Photography — 7 useful tips

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1. Keep the food fresh, to create crisp photographs- While you ponder upon the ideas of capturing breathtaking images, the food to be captured is aging. Don’t let it fade away, try to captivate it in your camera imagination as soon as possible.

2. Try to bring the angle with a difference – Since, every recipe is privileged with different USP (Unique Selling Proportion), the angle from which it is to be shot varies too. Some of them would appear more appealing from the top view while other from the side or lower angle. Work on the aptest angle.

3. Instinct can do wonders – If you still feel unclear after trying numerous compositions, follow your instinct. Whatever idea has randomly hit your mind, if it still lingers around – FOLLOW IT AND IMPLEMENT IT.

4. Not camera but the photographer does the magic – If an expensive camera would be able to give you all the results then there would have been hardly any famous photographers in the world. A simple DSLR Camera will suffice with a nice lens, the rest depends on your ability and creativity.

5. Try to evade the flash – In many of the food photography cases, using the flash would only add unnecessary lighting which will camouflage the natural details. A food shot should rather seem real so as to look edible.

6. Props that highlight the core push – There’s definitely a pushing thought around which a photographer weaves the image. Try to include props which complement each other and the main recipe both from the aspect of the color as well as of size.

7. Accidents could better the picture – At times, while slicing the food product, there occur an “unexpected” spill or the so-called proper shape is distorted. Imperfection can be beautiful and add that natural element to the food photo.

Shoot with Dana Choga’s Kitchen

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A short video on how www.foodshots.in were photographing for Dana Choga’s Kitchen. And a few words by the client.