We eat food, we see food and we breathe food in a restaurant. So, now let’s talk about ‘we see food’. Well nobody is a jerk. Firstly, a restaurant should look ‘foodie’ enough to make our mouth-watering activity even more restless. For the feature article, advertisement or menu, you can’t choose to go without food photography. Or let the branding be poor. It’s up to you. Five-star restaurants meanwhile use a different strategy but we’ll talk about it later.
Why food photography – If you have a ‘dream sweet dream’ for the future of your food joint, then a plan should certainly be there for its branding. Act smart and, let the customer appreciate your food by merely looking at its genuine images. We assume that you sell authentic food because then only the photographs can be drooling. The set up is usually prepared by the restaurant chef, with the help of a food stylist.
Your case is different than that of five-star – It’s automatic for you to think that the last time you visited any five-star hotel, there was no food photography as such. Answer one question. Is your restaurant a five-star one. If not then its advertising would also not be the same.
The competition that can make or break – Remaining in your shell like a crab will only pay you peanuts. Be alert and active because small and medium restaurants face neck-to-neck competition. An attractive image would raise the expectations about the food. So, pleases, don’t let the customer presume that the food won’t be luscious. Make an intelligent move via food photography to create the desirable relation between your brand and the customers.
What kind of food photography you are looking for, be specific – For instance, images depicting family gathering would surely draw families towards them. While, photographs illustrating students gathering would inevitably influence the youngsters. Separators in the menu with the liveliest pictures prompt consumers to order even more. Research around and figure out the right audience for your food business.
No short cut, no stock pictures – Don’t feel exalted to buy stock pictures. You better know that they can hardly help you! ( BTW, They can really hep you in social media, the requirement of cheap pictures is huge.) But, when the picture is irrelevant to your food outlet; the customer tends to ignore it. They get positively affected if the place has relatable images eliciting their mood.
So well, want to win the derby? In this era of cut-throat competition, your restaurant needs a compelling branding, photography of which is an indispensable segment. However, finding able photographers is not an easy job too.